Posts in Commercial

For young girls, confidence plummets during puberty and many never fully recover. Always is on an epic battle to end that by changing the meaning of the phrase #LikeAGirl from an insult to mean downright amazing things. It's inspiring to us, knowing that our original film started to change perceptions.

Very happy to share a spot that I assisted edited, Kathryn Hempel cut the spot together to create this moving piece about young women. Its a shorten :60 version of the longer three minute version. Another excited thing about this spot is that it will air at the 2015 Superbowl!

It really did have a village work on this spot and I'm glad that I was able to be part and help out on it. To see the full version of the spot to the right.

It's an amazing message to young women or anyone to any age. It was definitely an inspiration to work on them.

Yet another photo from NYC

I know that I've already posted this photo... but goodstory films posted all the position of the women who worked on this commercial. 

Now here is where I'll talk about women filmmakers. There isn't a shortage of us - and the amount of women filmmakers does not reflect the industry. Here are some statistics:

  • Women accounted for 16% of all directors, executive producers, producers, writers, cinematographers, and editors. - Celluloid Ceiling 2013 Report
  • Women accounted for 10% of writers, 15% of executive producers, 17% of editors, 3% of cinematographers, and 25% of producers working on the top 250 domestic grossing films of 2013. - Celluloid Ceiling 2013 Report
  • Women comprised 6% of all directors working on the top 250 films of 2013. This represents a decrease of 3 percentage points from 2012 and 1998. - Celluloid Ceiling 2013 Report
  • A historical comparison of women’s employment on the top 250 films in 2013 and 2012 reveals that the percentages of women directors, writers, executive producers, and editors have declined. The percentage of women producers has remained the same. Celluloid Ceiling 2013 Report
  • In Academy Award history, four female filmmakers have been nominated for best director (Lina Wertmuller-1977, Jane Campion-1994, and Sofia Coppola-2004, Kathryn Bigelow - 2010), but only Kathryn has won.
    Women's E-News
  • Women support women. Films directed by women feature more women in all roles. There is a 21% increase in women working on a narrative film when there is a female director and a 24% of women working on documentaries. - Indiewire
  • Females direct more documentaries than narrative films – 34.5% vs 16.9%.  

Its some interesting statistics on their own. But here is the commercial that we all gathered together to create: